360 Search is the second most popular search engine in China, with over 35% of the market share. Yet despite having as many users as the entire UK population, many international marketers have never heard of it. If you are targeting China then you need to get familiar with the
360 Search is the second largest search engine in China, with over 35% of the market share. It is a product of Qihoo 360, a Chinese cyber security company whose free anti-virus software is the most popular and trusted in the country. Over the years, the company has launched several
WeChat is a great marketing tool to use if your business is targeting China, the main reason being that it has 768 million daily active users! It is the biggest social network in the country, a platform offering a myriad of features, and it can be described as a lifestyle
China offers huge opportunities for international businesses, but it is important to understand the unique Chinese internet landscape, language, culture and present challenges when running a business in China. Today we will highlight some of the common misconceptions and mistakes and offer some essential tips to ensure your entry into
For years, Baidu has been perceived as the main channel for paid search in China because of its dominating position in the Chinese online market; however, do we, overseas advertisers, really know how to advertise on Baidu? Baidu is a very well established platform to use, there are many functions
The next Chinese New Year will be on Thursday 19th February 2015 and will be the Year of the Sheep. Chinese New Year is celebrated in China, obviously, and also anywhere else in the world with a significant Chinese population. The festival is of equivalent importance to the Chinese as
The answer is simply, yes. Weibo is a micro-blogging site, known as the Chinese version of Twitter, and it is one of the fastest growing social networks in China. In fact, since launching in August 2009, the network has become the most popular social network in the country, and also