This blog post was updated on 11 February 2025. Storytelling is all the rage in digital marketing. After all, humans love stories. On TV, in books, in music, on stage, in our dreams or in our realities – stories captivate us and keep us engaged. Stories are things we can
This blog post was updated on 16 July 2024. Naver is a popular search engine in South Korea, and a very different one from Google. Whilst Google has a minimalistic style, Naver is full of content, with many different sections and dozens of search results. This can be daunting if
Would you like to find out how to create a strategy for thought leadership and lead generation on LinkedIn? Look no further: our brand-new e-learning course will teach you how to create content for your LinkedIn sponsored campaigns, how to set up your campaigns with the correct targeting, and how
If you are new to LinkedIn sponsored updates, it may be tricky to find your way around the platform and familiarise yourself with its terms. We put together the following glossary to support you along the way and make it all a bit easier. Audience: Indicates whether the update was
Global Marketing News – 5th January 2018 A new law affecting social media has come into effect in Germany, search engines are becoming increasingly important for ecommerce, and research has revealed that 16% of European businesses sold their products or services online last year. Visit Webcertain.tv to watch the full bulletin or to watch
Global Marketing News – 20th December 2017 In this special episode of the Webcertain Global Marketing News Bulletin, we look back at the biggest search engine news stories of 2017. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.
First up, there are three events taking place in San Francisco on 3 to 6 April. The eMetrics Summit is for digital marketers who love all things data and analytics, so if number-crunching and metrics are your thing, this one will be right up your street. Featuring keynote speakers from
Do you know what a pin is? If your answer starts with “Personal Identification”, let me stop you. That is not what a pin is – not exclusively, not anymore. Pinning became a social media verb in 2010, when Pinterest, an innovative new way of doing social, launched. The social