Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way consumers think, feel and interact with the world. Here at Webcertain, we work with international clients, day in, day out,
The International Search Summit 2024 took place last month and we were thrilled to welcome our highest number of attendees ever! We hope you all had a wonderful experience learning from the very best in the international digital marketing industry and networking with like-minded professionals facing the same daily challenges
If you are targeting the Chinese market, then you need to be aware that the country’s social media landscape is totally different from anywhere else in the world. With most Western social networks being blocked by the so-called Great Firewall of China, a unique ecosystem of local Chinese alternatives has
If you are an international digital marketer with experience targeting the Middle Eastern and African market, then you will know that you cannot treat the vast region of “the Middle East and Africa” as one singular entity. As well as the obvious differences in language between countries, there are also
When you think of e-commerce, your mind probably goes straight to the global online shopping behemoth Amazon. Amazon is so strong that its dominance can seem absolute – but there are in fact many markets where it is not the most popular destination for online shoppers. In this blog post,
If you are an international digital marketer with experience targeting the North American market, then you will know how important it is to keep up to date with the trends and user behaviours in each country you are targeting. This is because the different countries’ digital landscapes are constantly evolving,
Nowadays, digital marketing is a staple in almost any brand’s marketing toolkit, whatever the industry or target market. People all over the world just love to spend time online, whether that is to keep in touch with loved ones, to conduct business, to browse and shop, or more. But have
If you are an international digital marketer with experience targeting the Latin American market, then you will know how important it is to keep up to date with the trends and user behaviours in each country you are targeting. This is because the different countries’ digital landscapes are constantly evolving,
Social media marketing is an essential part of any holistic digital marketing campaign, but different markets require different social media strategies. This is because the most popular social platforms – where your audience spends their time and engages with brands like yours – differ from country to country, sometimes quite
Introduction When you are a B2B brand targeting the South Korean market, it is important to have a good understanding of the business culture there. This will help you to do business in the smoothest, most effective and most respectful way – by being able to adapt to local customs