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how-universities-are-using-social-media-to-attract-international-students
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How universities are using social media to attract international students

In today’s digital age, it has never been more important for universities to have an online presence, especially on social media where so many prospective students are present and actively looking for information on their potential universities. In this blog post, we will look at how various universities from three

10-interesting-facts-from-the-webcertain-global-search-and-social-report
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10 interesting facts from The Webcertain Global Search And Social Report 2018

We are thrilled to announce that we have just published The Webcertain Global Search And Social Report on our Know-How platform! This 139-page guide provides the most up-to-date information about search engine and social media usage in 20 different countries, as well as stats on internet penetration, device usage and

youtube-marketing-video-pre-production
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YouTube marketing: Video pre-production advice

So, you want to create awesome videos on YouTube? That’s great! After all, YouTube is the world’s most popular video platform, second most popular search engine, and third most popular website. But you can’t rush into this blindly. The preparation that you do before creating a video is just as

study-search-habits-of-european-students-wanting-to-study-abroad
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Study: Search habits of European students wanting to study abroad

Many young people seek to study abroad, learn foreign languages and attend summer language schools. The idea of going to a foreign country, making friends with people from other countries and being immersed in another culture is an appealing and thrilling one, especially for young people. With this in mind,

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3 tips for digital marketing in Poland

This blog post was updated on 31 July 2024. Poland is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country, with a sizeable population, which means there will likely be a

how-to-set-up-your-youtube-channel-1
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How to set up your YouTube channel

You must have a Google Account in order to sign in to YouTube. You will already have a Google Account if you have ever signed into any Google product, such as Gmail, YouTube, Google Maps, Blogger etc. If you do not already have a Google Account, you can set one

youtube-marketing-how-to-plan-a-youtube-strategy-1
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Pros and cons of 3 multilingual YouTube channel models

YouTube is the world’s most popular video platform, second most popular search engine and third most popular website. It is the place where people go to find and watch videos, whether they are looking for entertainment, inspiration or education. For this reason, it is a very important channel to be

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3 things to know about digital marketing in Spain

This blog post was updated on 18 October 2024. Spain is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country, with a sizeable population, which means there will likely be a

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Ad blocking: How can marketers work around it?

Marketers spend a lot of time creating and designing great adverts and giving them the visibility needed to reach big audiences; however, ad blocking softwares are getting more and more popular, hindering your chances of getting your ads seen. Let’s see how marketers can face this issue. Who uses ad

china-vpns-censorship-19012018
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China clamps down on VPNs in censorship push

Global marketing news – 19th January 2018 China is clamping down on virtual private networks (VPNs) in an attempt to tighten online censorship in the country. Google has announced that, from July 2018, page speed will be a ranking factor in the mobile search results. YouTube has introduced new rules