Global marketing news – 3 March 2017 The annual Mobile World Congress took place this week, attracting some of the biggest and most promising names in the world of technology. Taking place over three days in the Spanish city of Barcelona, the conference attracted around 100,000 people from countries around the
Global Marketing News – 28th February 2017 Digital is now more prominent than traditional advertising in the packaged-goods market, Baidu has released disappointing Q4 results, and ad blocker use is stalling in the UK. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.
Global Marketing News – 23rd February 2017 Kakao’s new digital payment platform has received a huge boost ahead of its launch in South Korea, Google is expanding its fact checking tool, and the use of location data is on the rise. Visit Webcertain.tv to watch the full bulletin or to watch a wide range
Global Marketing News – 20th February 2017 Multiple well-known brands have been found to be funding extremist groups with their advertising, Tencent is set to launch paid content features on WeChat, and Naver and Kakao have each launched their own AI chatbots. Visit Webcertain.tv to watch the full bulletin or to watch a wide
Global Marketing News – 15th February 2017 India is the fastest growing ecommerce market in the world, Peru has unveiled plans to double its fixed internet penetration rate in five years, and research has found that women in Germany respond better to content marketing than men. Visit Webcertain.tv to watch the full bulletin or
Global Marketing News – 7th February 2017 Pinterest is to launch search ads, Alibaba has invested heavily in Paytm, and Snapchat has seen a fall in user growth. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.
Global Marketing News – 2nd February 2017 AMP is seeing huge growth across the world, mobile payments are failing to gain consumer trust in France, and advertisers are looking to take more control of programmatic. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.
Global Marketing News – 30th January 2017 Indonesia has the fastest growing internet population in the world, Google removed 1.7 billion online ads in 2016, and a study has shown the fragility of consumer loyalty. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.
Global Marketing News – 25th January 2017 Google has been found to be putting its own ads at the top of its search results pages, WhatsApp is planning to introduce a verified account system, and India is being called upon to become part of a cross-border ecommerce deal. Visit Webcertain.tv to watch
Global Marketing News – 20th January 2017 Snapchat has introduced a search bar to assist with brand exposure, cross-border shopping is growing in India, and Zalando has seen strong growth in the past year. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.