Global Marketing News –18th March 2016 Gender gap in internet use is worldwide problem Levels of digital access and smartphone ownership are higher amongst men than women across the world, according to research by Pew Research Center. The gender gap … Read More
Global Marketing News –16th March 2016 Baidu is NOT the top mobile advertiser in China The Chinese ecommerce giant Alibaba is the dominant website in the Chinese mobile advertising market. Mobile advertisers are spending more money on ads on Alibaba … Read More
Global Marketing News –11th March 2016 Surprising leaders in French social media revealed Research by Génération Numérique has revealed the most popular social networks amongst children aged 11 to 18 in France. Facebook is the most popular social network, cited … Read More
Global Marketing News – 9th March 2016 Lucrative opportunity for Canadian businesses revealed Americans are increasingly buying items from Canadian ecommerce sites, indicating a lucrative opportunity for Canadian businesses. PayPal reported a 20% increase in spending by Americans on Canadian … Read More
Global Marketing News – 4th March 2016 Europe’s digital winners and losers revealed The European Commission has released its Digital Economy and Society Index for 2016. The Index measures the digital performance of each European country and focuses on five … Read More
Global Marketing News – 1st March 2016 79% of European online shoppers abandon ecommerce purchases Research by B2C Europe has found that a staggering 79% of European online shoppers have abandoned an online purchase in the last 6 months. When … Read More
Global Marketing News – 25th February 2016 Paytm to launch luxury ecommerce platform Anasa The Indian mobile payments and ecommerce company Paytm is allegedly planning to launch a luxury ecommerce platform, according to an anonymous source close to the deal. Paytm … Read More
Global Marketing News – 22nd February 2016 Businesses eye up Africa for international expansion opportunities Many businesses are missing out on international expansion opportunities by dismissing the African market, which holds a lot more potential than many companies give it … Read More
Global Marketing News – 17th February 2016 Google wins court case against UK competitor Streetmap The online maps company Streetmap has lost a court case against Google. Streetmap had accused Google of abusing its dominance in the search market by … Read More
Global Marketing News – 12th February 2016 Amazon steps up global retail domination The international ecommerce giant Amazon is rumoured to be planning to launch a global distribution network called Dragon Boat. The scheme would help facilitate cross-border ecommerce on … Read More
Global marketing news – 9 February 2016 Luxury retailer Michael Kors to capitalise on European e-commerce growth The luxury fashion retailer Michael Kors has announced that it is going to expand its online presence internationally. It currently operates e-commerce websites … Read More
Global Marketing News – 4th February 2016 Which European country leads global cross-border ecommerce? Italy is the most prolific nation in the world when it comes to cross-border ecommerce, according to research by Nielsen. The study found that a staggering … Read More
Global Marketing News – 1st February 2016 Mobile trumps desktop in UK online retail Research by SimilarWeb has revealed that a staggering 65% of UK online retail traffic came from mobile phones last year. The sites with the biggest proportions … Read More
Global Marketing News – 27th January 2016 780 million bad adverts removed by Google in 2015 Google has revealed that it removed 780 million “bad” adverts globally last year. Adverts were removed if they promoted counterfeit products, used deceptive tactics … Read More
Global Marketing News – 22nd January 2016 Start-ups get a rocket fuelled boost with new fund Rocket Internet has launched a new fund worth 420 million US dollars. Rocket Internet is famous for helping to launch internet-related companies in new … Read More
