Global Marketing News – 1st September 2015 Google fights back against EU charges Google has filed a formal response to EU allegations of anti-competitive behaviours. Google stands accused of deploying tactics to boost the ranking of its own Google Shopping … Read More
Global Marketing News – 26th August 2015 TV series key to success in Chinese marketing Chinese companies are increasingly moving their marketing budgets from paid search advertising to content creation, with the creation of sponsored TV series and films becoming … Read More
Global Marketing News – 21st August 2015 Global retailer launches own social network Tesco has launched a social network for mothers in Thailand. The social network, called Tesco Loves Baby, aims to connect Thai mothers so that they can share … Read More
Global Marketing News – 18th August 2015 Ecommerce sites damage profits with poor global user experience The latest version of the X-Border Payments Optimization Index has been published, assessing the user-friendliness of various cross-border ecommerce sites. It assessed international user-friendliness … Read More
Global Marketing News – 13th August 2015 Facebook launches Indian ecommerce website Facebook and the media agency GroupM have joined forces to launch a special ecommerce site for the Indian festival Raksha Bandhan. The website will be live between the … Read More
Global Marketing News – 10th August 2015 China deploys physical police force to censor tech companies The Chinese government has announced plans to deploy police officers to major Chinese tech firms, where they will enforce strict censorship laws. The government … Read More
Global Marketing News – 5th August 2015 Google faces prosecution after defying French court Google has said that it will not be complying with an order issued by the French data privacy watchdog, the CNIL. Last month, the CNIL ordered … Read More
Global marketing news – 3 August 2015 E-commerce gets easier in Russia with Yandex Delivery The Russian search giant Yandex has launched its own delivery service. Yandex.Delivery will help Moscow-based e-commerce stores deliver items to other regions in Russia. Delivery … Read More
Global marketing news – 28 July 2015 Slow page load speeds limit international success Businesses targeting international markets are putting their performance at risk by having slow loading speeds, research has suggested. A report from Nielsen has revealed that 47% … Read More
Global Marketing News – 22nd July 2015 Google profits dented by global exchange rates Google’s quarterly revenues have increased by 11% compared to the same period last year, reaching almost 18 billion US dollars. Advertising revenue accounted for 16 billion … Read More
Global Marketing News – 16th July 2015 VKontakte app banned from Google Play app store VKontakte’s app has been removed from the Google Play app store. VKontakte is Russia’s most popular social network, with 85 million users, out of a … Read More
Global Marketing News – 10th July 2015 Sony and Yahoo Japan team up to enter Japanese real estate market Sony and Yahoo Japan have teamed up to enter the real estate market in Japan. Sony will invest 1 billion Yen … Read More
Global Marketing News – 6th July 2015 Google accused of delivering “degraded” search results A Yelp-sponsored study has accused Google of delivering low quality search results by prioritising its own services over more relevant, high quality alternatives. The study, which … Read More
Global Marketing News – 30th June 2015 Global brands improve Facebook ROI in emerging markets Facebook has launched a program called Creative Accelerator, which shows different ads depending on a user’s internet speed, location and gender. With over a billion … Read More
Global Marketing News – 24th June 2015 Baidu’s iQiyi to acquire 1,000 Hollywood titles Baidu is to head to Hollywood, thanks to its video streaming subsidiary, iQiyi. The service hit five million subscribers in June, an increase of 765% from … Read More
