If you are an international digital marketer with experience targeting the Asian market, then you will know that you cannot treat the vast continent of “Asia” as one singular entity. As well as the obvious differences in language between countries, there are also significant variations between countries’ digital landscapes that
Bing is probably not the first search engine you think of when crafting your SEO or PPC strategies – but there are certain markets where you may actually benefit from targeting this search engine. Whilst Bing has less than 5% of the search engine market share in most countries around
If you are an international digital marketer with experience targeting the European market, then you will know that you cannot treat “Europe” as one singular entity. As well as the obvious differences in language between countries, there are also variations in their digital landscapes that you need to take into
When people think of search engine marketing, most will immediately think of Google; the most popular search engine in the world. But Google is not the only important search engine out there. In fact, there are certain countries where being aware of the popular local alternatives will be the key
Thinking of entering a new market, or wanting to improve your existing performance overseas? When your business is targeting international markets, that international element adds a whole extra layer of complexity to your marketing strategy. In order to succeed, you must tailor your marketing strategy to ensure it is completely
Germany is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country, with a sizeable population, which means there will likely be a market for your product. It is also a digitally
When doing digital marketing in Vietnam, you need to be aware that the country has a very different digital landscape from any other country in the world. It has its own search engine, social network and e-commerce platform, which means that your marketing strategy needs to look very different from
When embarking on a digital marketing campaign in South Korea, you need to make sure you are tailoring your marketing efforts to the needs of the local market. This is because South Korea has a digital landscape unlike any other! It has different search engines and social networks that do
When doing digital marketing in Japan, it is essential that you tailor your marketing strategy to the needs of the local Japanese market. This is because the Japanese digital landscape looks rather different from what you are used to seeing elsewhere! By tailoring your strategy accordingly, you can reach your
When you think of search engines, Bing is probably not the first one to come to mind. But, with 100 million daily active users, Bing is still an important player in the worldwide search engine market – and ignoring it could lead to you missing out on opportunities. The infographic