Global Marketing News – 21st July 2016 Video and social are success factors in Indian advertising Digital advertising spend in India has moved dramatically towards video and social media. After eMarketer predicted that the country’s ad market would pass the 1 billion US dollar mark by 2017, research by IMRB

Global Marketing News – 18th July 2016 Google Yet Again Gets Anti-Trust Charges Google has been accused yet again of using its online power to muscle out rival companies. The EU’s competition enforcer, Margarethe Vestager, has issued two new sets of charges against Google in relation to the way the

Global Marketing News – 13th July 2016 Alibaba VR demo store launches The Chinese ecommerce giant Alibaba is going to launch a demo virtual reality store later this month, with plans to roll out VR capabilities for all users by the end of the year. In the demo store, users

Global Marketing News – 8th July 2016 Snapchat clone Snow takes off in Asia A picture messaging app in South Korea, which bears a striking similarity to Snapchat, has taken off all around Asia. With filters, self-deleting image messaging and a function to store videos as ‘stories’, the Snapchat clone,

Global Marketing News – 5th July 2016 EU data privacy rules could impact UK companies after Brexit Companies may face legal problems storing data about EU residents on British servers following the country’s decision to leave the European Union. The EU states that in order for a non-EU country to

Global Marketing News – 30th June 2016 Ecommerce sites brace for uncertainty following Brexit Ecommerce companies are bracing themselves for a period of uncertainty following the UK’s decision to leave the European Union. The pound has plummeted in value following the referendum, meaning that in the short-term British customers buying

  Global Marketing News – 27th June 2016 Roland-Garros shows how to do social media in sport This summer, France will enjoy its fair share of international sporting events, as it hosts the football European Championships in the country. However, the Roland-Garros tennis tournament held earlier this month, could hold

Global Marketing News – 22nd June 2016 ICANN Expansion Of Domain Names Largest In History The non-profit internet organisation, ICANN, is looking to enable the largest expansion of the domain name system in history. The organisation is hoping to increase the number of gTLD’s from 22 to over one thousand,

Global Marketing News – 17th June 2016 Jack Ma Claims China’s Fakes Are As Good As Originals Alibaba’s founder, Jack Ma, has defended the company’s counterfeit problems, by claiming that fake goods in the country are now better than the real thing. China has long suffered with the issue of

Global Marketing News – 14th June 2016 Microsoft buys LinkedIn for $26.2 billion Microsoft has announced one of the largest tech deals in history, after paying 26.2 billion US dollars for LinkedIn. In a deal worth 60 dollars per user, the announcement sent the networking site’s shares up by 50%