Global Marketing News –16th March 2016 Baidu is NOT the top mobile advertiser in China The Chinese ecommerce giant Alibaba is the dominant website in the Chinese mobile advertising market. Mobile advertisers are spending more money on ads on Alibaba than on rivals Baidu and Tencent. Alibaba is one of
Global Marketing News –11th March 2016 Surprising leaders in French social media revealed Research by Génération Numérique has revealed the most popular social networks amongst children aged 11 to 18 in France. Facebook is the most popular social network, cited by 37% of respondents as the social network they used
Global Marketing News – 9th March 2016 Lucrative opportunity for Canadian businesses revealed Americans are increasingly buying items from Canadian ecommerce sites, indicating a lucrative opportunity for Canadian businesses. PayPal reported a 20% increase in spending by Americans on Canadian ecommerce sites last year, with spending hitting 3.2 billion US
Global Marketing News – 4th March 2016 Europe’s digital winners and losers revealed The European Commission has released its Digital Economy and Society Index for 2016. The Index measures the digital performance of each European country and focuses on five key areas: connectivity, digital skills, internet penetration, integration of digital
Global Marketing News – 1st March 2016 79% of European online shoppers abandon ecommerce purchases Research by B2C Europe has found that a staggering 79% of European online shoppers have abandoned an online purchase in the last 6 months. When looking at how many people had abandoned online shopping carts
Global Marketing News – 25th February 2016 Paytm to launch luxury ecommerce platform Anasa The Indian mobile payments and ecommerce company Paytm is allegedly planning to launch a luxury ecommerce platform, according to an anonymous source close to the deal. Paytm has allegedly been reaching out to luxury brands asking them
Global Marketing News – 22nd February 2016 Businesses eye up Africa for international expansion opportunities Many businesses are missing out on international expansion opportunities by dismissing the African market, which holds a lot more potential than many companies give it credit for. Many African countries have under-developed IT services in
Global Marketing News – 17th February 2016 Google wins court case against UK competitor Streetmap The online maps company Streetmap has lost a court case against Google. Streetmap had accused Google of abusing its dominance in the search market by putting its own Google Maps results at the top of
Global Marketing News – 12th February 2016 Amazon steps up global retail domination The international ecommerce giant Amazon is rumoured to be planning to launch a global distribution network called Dragon Boat. The scheme would help facilitate cross-border ecommerce on its site. With Dragon Boat, Amazon would buy space on
Global marketing news – 9 February 2016 Luxury retailer Michael Kors to capitalise on European e-commerce growth The luxury fashion retailer Michael Kors has announced that it is going to expand its online presence internationally. It currently operates e-commerce websites in just the US and Canada, but will soon launch