Global Marketing News – 4th February 2016 Which European country leads global cross-border ecommerce? Italy is the most prolific nation in the world when it comes to cross-border ecommerce, according to research by Nielsen. The study found that a staggering 79% of Italian internet users engage in cross-border ecommerce, the
Global Marketing News – 1st February 2016 Mobile trumps desktop in UK online retail Research by SimilarWeb has revealed that a staggering 65% of UK online retail traffic came from mobile phones last year. The sites with the biggest proportions of mobile visitors were the high street chains Argos, Boots
Global Marketing News – 27th January 2016 780 million bad adverts removed by Google in 2015 Google has revealed that it removed 780 million “bad” adverts globally last year. Adverts were removed if they promoted counterfeit products, used deceptive tactics to get users to click on them, made misleading claims
Global Marketing News – 22nd January 2016 Start-ups get a rocket fuelled boost with new fund Rocket Internet has launched a new fund worth 420 million US dollars. Rocket Internet is famous for helping to launch internet-related companies in new markets based on proven business models. The new fund will
Global Marketing News – 19th January 2016 Has Baidu been cheating users for profit? The Chinese internet giant Baidu is coming under intense criticism from furious users following the revelation that the company has been profiting from giving incorrect or biased information to seriously ill users. Baidu’s Tieba service allows
Global Marketing News – 14th January 2016 Netflix already in trouble after global expansion Just one week after Netflix embarked on a massive international expansion plan, launching in 130 new countries, it has hit a stumbling block in one country. The video streaming platform has come under scrutiny from the
Global Marketing News – 11th January 2016 Netflix undergoes massive international expansion The online TV company Netflix has just embarked on a massive international expansion plan. It has launched in 130 new countries worldwide, taking the total number of countries it is now active in to over 190. It now
Global Marketing News – 6th January 2016 Advice to exporters: Focus on Africa, not China Director General of the Institute of Export, Lesley Batchelor OBE, says businesses should consider exporting to Africa, rather than focusing on markets such as China. Talking in an interview with Webcertain.tv, she named the continent
Global marketing news – 14 December 2015 Ireland leads in European e-commerce Ireland came top in a recent table released by Eurostat measuring the proportion of turnover companies are making from online sales in different EU markets. Online sales accounted for 37% of turnover for Irish companies, way ahead of
Global Marketing News – 9th December 2015 Top Chinese messaging app WeChat accused of censorship… again The Chinese social messaging app WeChat has been accused yet again of censoring the car app company Uber. WeChat has admitted to blocking all of Uber’s accounts on the app, as well as accounts