Global Marketing News – 23rd October 2015 Instagram to overtake Twitter for marketing in the US Research by Emarketer predicts that the number of US companies using Instagram for marketing purposes will overtake the number using Twitter within 2 years. Currently, around a third of US companies with over 100
Global Marketing News – 20th October 2015 Harnessing ecommerce boosts small business success Small businesses in Europe that engage in ecommerce are much more successful than similar businesses that don’t sell online, according to research by eBay. Around 130,000 small European businesses have joined eBay in the last 4 years,
Global Marketing News – 15th October 2015 What online shoppers care about in Asia Pacific Research by Visa has revealed differing ecommerce concerns across the Asia Pacific region. The study found that in more developed ecommerce markets, such as Japan, New Zealand and South Korea, online shoppers are much more
Global Marketing News – 12th October 2015 Ted Baker fuels global growth through ecommerce The clothing retailer Ted Baker has seen a staggering 64% increase in its ecommerce sales since it launched sites targeting Australia and Canada. This equated to a 20% increase in its overall sales, bringing in almost
Global Marketing News – 7th October 2015 Google ordered to end monopoly on Android search in Russia The Russian anti-monopoly regulator has ordered Google to unbundle its search app from its Android operating system after being found guilty of “abusing its dominant market position” in the Russian mobile market. In
Global Marketing News – 5th October 2015 Entertainment wins digital eyeballs in Canada Entertainment websites are the most popular type of website for Canadian web users to visit at least once a week, according to research by Yahoo Canada. The research revealed that three quarters of Canadian internet users accessed
Global Marketing News – 30th September 2015 Personal data requests will hinder online success in Germany Two thirds of German internet users avoid using websites and online services if they ask for personal information, according to research by Bitkom. Germans are reluctant to divulge their name, date of birth or
Global Marketing News – 28th September 2015 Facebook revealed as key channel for businesses in Africa New data from Facebook has revealed that the majority of users from key African online markets use the social network to interact with small-to-medium sized businesses. 63% of users from Kenya, 61% from South
Global Marketing News – 23rd September 2015 Baidu to leave the USA The Chinese search engine Baidu is considering leaving the US stock market in order to focus its attention purely on the Chinese market. Baidu first appeared on the US stock market over a decade ago, but the search
Global Marketing News – 18th September 2015 China excluded from Rocket Internet’s Asian expansion Rocket Internet has pledged to create a new business every three months in Asia, but is purposefully avoiding China. Rocket Internet is famous for helping to launch internet-related companies in new markets based on proven business