Global marketing news – 15 September 2015 Yandex targets China to drive growth The Russian search engine Yandex has opened an office in Shanghai. It does npt plan to take on local giant Baidu in the Chinese search engine market directly, but instead intends to help Chinese businesses that want

Global Marketing News – 11th September 2015 India and Indonesia targeted for Baidu expansion The Chinese search giant Baidu is looking to expand into India and Indonesia. Baidu has selected these countries due to their rapidly increasing smartphone populations, as the search engine aims to boost its mobile presence. The

Global Marketing News – 8th September 2015 Naver and Kakao lock horns in South Korea mobile race The Korean internet giants Naver and Kakao are in fierce competition over the country’s mobile market. With more Koreans now using their mobiles to access the internet than their desktops, the two companies

Global marketing news – 3 September 2015 Controversial new law will affect businesses targeting Russia The Russian government has introduced a controversial new law that requires all companies that handle Russian citizen’s personal data to physically store this data within Russian borders. The move means that both Russian and international

Global Marketing News – 1st September 2015 Google fights back against EU charges Google has filed a formal response to EU allegations of anti-competitive behaviours. Google stands accused of deploying tactics to boost the ranking of its own Google Shopping price comparison services, whilst pushing rival services offered by competitors

Global Marketing News – 26th August 2015 TV series key to success in Chinese marketing Chinese companies are increasingly moving their marketing budgets from paid search advertising to content creation, with the creation of sponsored TV series and films becoming a particularly popular option. Recently, big names such as JiaDuoBao,

Global Marketing News – 21st August 2015 Global retailer launches own social network Tesco has launched a social network for mothers in Thailand. The social network, called Tesco Loves Baby, aims to connect Thai mothers so that they can share stories, ask questions and get advice from other mothers. It

Global Marketing News – 18th August 2015 Ecommerce sites damage profits with poor global user experience The latest version of the X-Border Payments Optimization Index has been published, assessing the user-friendliness of various cross-border ecommerce sites. It assessed international user-friendliness using attributes such as site navigation, language options, payment and

Global Marketing News – 13th August 2015 Facebook launches Indian ecommerce website Facebook and the media agency GroupM have joined forces to launch a special ecommerce site for the Indian festival Raksha Bandhan. The website will be live between the 12th and 29th August, with Facebook driving traffic to the

Global Marketing News – 10th August 2015 China deploys physical police force to censor tech companies The Chinese government has announced plans to deploy police officers to major Chinese tech firms, where they will enforce strict censorship laws. The government did not say which companies the police officers will be