Global Marketing News – 12th June 2015 Yahoo Japan enters partnership with Alibaba Yahoo Japan has announced that it will be entering into a partnership with the Chinese ecommerce giant Alibaba later this summer. The deal will make it cheaper and easier for Japanese companies to list their products on

Global Marketing News – 8th June 2015 Yandex releases algorithm data The Russian search engine Yandex has released data showing how its latest algorithm change has been affecting websites’ rankings in the search results pages. Their Minusinsk algorithm, which was introduced in the middle of last month, penalises websites that

Global Marketing News – 2nd June 2015 75% of Google’s ad revenue coming from Apple devices Three quarters of Google’s mobile ad revenue is coming through Apple devices, according to an analysis by Goldman Sachs. Mobile ads generated around 12 billion US dollars for Google last year, with around 9

Global marketing news – 27 May 2015 Russia to block Google, Facebook and Twitter Russian authorities have threatened to fine and block Google, Facebook and Twitter for allegedly breaking the Russian “blogging law”. The law in question says that bloggers with more than 3,000 daily readers must register their real

Global Marketing News – 20th May 2015 Russia’s biggest social network VK has beaten television in battle for audience share A report by Russian media research team, TNS, shows that VK had 13.2 million users in March this year. This is compared to audience figures of 10.9 million for the

Global Marketing News – 14th May Alibaba Sees Sales Increase By 40% Alibaba has reported a 40% growth in sales for the last quarter. Chinese consumers have purchased 600 billion Yuan worth of products through the Chinese e-commerce site in the quarter ending March 31st. This is compared to the

Global Marketing News – 11th May McDonalds is to Change its international Structure The company’s new chief executive, Steve Easterbrook, plans to reorganise the fast-food chain in an attempt to turn it into what he refers to as a ‘modern, progressive burger company.’ This announcement comes after the company’s worst

Global marketing news – 5 May 2015 Sohu.com is catching up with Baidu in China  Sohu.com could be a threat to Baidu, having reported better than expected financial results with a revenue increase of 25%. The Chinese internet company, based in Beijing, attributes this success to the fact that its

Global Marketing News – 28th April Facebook Suffers Slowdown in Global Growth Shares in Facebook fell by 2% last week as it reported its slowest quarterly revenue gain in two years. Meanwhile, research and development spending increased as more money was invested in products such as WhatsApp and Instagram. Despite