12 February 2015 – Global Marketing News Naver unveils new mobile shopping platform The Korean search engine Naver has announced that it will be introducing a mobile shopping platform later this year. With smartphone penetration at over 100% in the country, and over a third of all search queries on
11 February 2015 – Global marketing news Qihoo buys 360.com for $17 million The Chinese technology company Qihoo has bought the domain name 360.com for 17 million US dollars. Qihoo bought the domain name from Vodafone on 4th February in what is thought to be one of the most expensive
10 February 2015 – Global marketing news Google must improve its privacy policy, says Britain’s ICO Britain’s data protection regulator has ruled that Google’s privacy policy is too vague and needs changing, as reported by Reuters. Google’s privacy policy has been under scrutiny since March 2012 when the search giant
So, you think your new international website content has what it takes to launch your business to global success? Sure, your content may be of a high quality from a purely linguistic point of view, but it is not quite as simple as just rustling up some content in your
With an internet penetration of 82.5% and a staggering wireless broadband penetration of 99.3%, South Korea is one of the most mature online markets in the world. The country is very active in terms of e-commerce, with the average South Korean internet user spending half an hour every day doing
As Russia becomes more and more lucrative, digital marketers are becoming increasingly excited about the country. If you want to expand your business into the area, then you’d better acquaint yourself with Yandex. Yandex is Russia’s leading search engine, with over 60% of the market share, and is also popular
Making up a whopping 1 in 4 people online, the Chinese internet market is the biggest in the world, with 600 million users. And excitingly, it’s still growing – making it a very attractive target for businesses. Social media is extremely popular in China, making it a great way to
An introduction to the Chinese smartphone and OS landscape China has a relatively complex app store landscape that is very different to what we are familiar with in the West, but the rewards are big for app developers who can learn how to successfully break into the Chinese app market.
The most recent International Search Summit took place last week in London and covered a wide breadth of areas within the topic of international SEO. From geo-targeting to content outreach to the latest stats on global search and internet usage, there was a lot of useful and interesting information to