South Korea is an attractive market for many global brands. With a population of 51 million people and extremely high internet penetration rates, it is easy to see why. Not only that, but brand loyalty is quite high, so if you manage to earn the custom of a South Korean
More and more global brands are turning their attention to India. With a population of 1.3 billion people and rising disposable incomes, it is easy to see why. Not only that, but brand loyalty is quite high, so if you manage to earn the custom of an Indian shopper, you
The Scandinavian markets are known for being digitally mature, innovative and having high levels of disposable income. The largest Scandinavian market is Sweden, making it an attractive market for businesses wanting to expand internationally. If you want your brand to succeed in Sweden, you need to tailor your marketing activities
Mexico is an increasingly popular market for global brands, particularly those with a presence in the southern United States. With a population of almost 130 million people, that is a lot of potential customers just waiting to try out what you have to offer! If you want your brand to
Brand loyalty is not as high as it used to be in Canada. Do not let that put you off the market though – it is actually a great opportunity! It means that Canadians are very happy to try out new products from brands they have never bought from before
The Chinese market is the most populous in the world, with 1.4 billion people. That is a lot of people who may be interested in buying your products or services! Brand awareness is very important in China, but it is not just a case of launching your existing marketing campaigns
Japan is an attractive market for many global brands. With a population of 126 million people, high levels of internet penetration and an appetite for new products, it is easy to understand why. However, the Japanese culture is unique and many a brand has failed in the country by not
Are you thinking of expanding your business into a new country but do not know where to start? Or maybe you have launched in a new country but your marketing campaigns are underperforming. If that sounds familiar, ask yourself this: did you take the local culture into account when creating
This blog post was updated on 28 January 2025. Content marketing is an integral part of any successful technology business’ marketing strategy. Good content marketing can boost brand awareness, position you as a thought leader in your industry, and ultimately drive sales. This blog post will look at three popular
Online shopping is popular in many places around the world. However, the most popular e-commerce site can vary from country to country. That is important to know if you are planning on selling your products online to a global audience. This blog post will look at eight countries where the