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4 countries where the social media landscape is not what you would expect

If you are only used to social media in your average Western country, you probably think of Facebook first, followed by maybe Twitter or Instagram. But that is not what social media looks like everywhere. There are some countries that have their very own social networks, and others where you

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6 search engines that are challenging Google around the world

Google is the most popular search engine in the world. It is so synonymous with search that we even use the phrase “Google it”, rather than “search for it”. But Google is not the only important search engine in the world. In some countries, there are other search engines which

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How does Twitter usage differ around the world in 2020?

For a lot of people, Twitter is likely the second, third or even fourth social network that comes to mind when they think of social media. It has the reputation of being Facebook’s younger and less important sibling, but is that right? Actually, Twitter’s usage differs significantly around the world.

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How does Facebook usage differ around the world in 2020?

Facebook is the most popular social network in the world. It was the first social network to truly go mainstream; and for a lot of people, the first one they ever joined. You might therefore assume that Facebook’s story is the same globally, but that is not the case. This

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Quiz: 7 fun international digital marketing facts for 2020

Webcertain Search And Social Report 2020 has just been published! It summarises internet penetration rates, search engine and social media usage stats, and general digital marketing best practices for 38 countries around the world. Want to see how much you know already? Test your knowledge with the short quiz below!

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5 opportunities to make a splash in developing markets in 2020

The latest edition of Webcertain Search And Social Report has just been published, and it highlights some interesting opportunities for global brands. Not all countries are at the same level of development, but the internet is a powerful leveller, and there are certain countries that are embracing it with a

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10 surprising facts from Webcertain Search And Social Report 2020

The latest edition of Webcertain Search And Social Report has just been published! It provides the most up-to-date internet penetration, search engine, social media and digital marketing stats and facts from 38 countries around the world. There are lots of interesting insights in there for international digital marketers to digest,

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3 tips for digital marketing in Sweden

This blog post was updated on 29 August 2023. Sweden is one of the most digitally mature markets in the world. 94% of the country’s 10.6 million-strong population are online, spending an average of 6 hours and 2 minutes online every day. This, combined with the country’s high level of

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How to produce multilingual videos for YouTube

If you are thinking of creating YouTube videos for multiple markets, then you need to ask yourself two questions: firstly, is the video relevant for your target market, and secondly, how are you going to localise the video’s language? The first question is based on the fact that content is

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International digital marketing quiz

The Webcertain Search And Social Report provides the most up-to-date information about search engine and social media usage in 20 different countries across four different continents. Want to see how much you know already? Test your knowledge with the short quiz below!