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website hosting platforms
Emily MacKenzie

Web-Based Resources To Help Launch Your International Website

There are various platforms on the market which help with the hosting of websites for both desktop and mobile devices; some open-source, others require an annual subscription, either way they are often a simple and accessible way for the less “techie” to get their businesses online. In this post, I

Software Localisation
Emily MacKenzie

5 Critical Considerations To Make Software Localization A Breeze

In 2014 the global SaaS (Software as a Service) market is predicted to grow by more than 15%. With advancements in technologies, and new emerging platforms highly anticipated, it’s a great time to be part of the software development industry. Picture this scenario; you’ve built a great new product which

The Importance Of Good Multilingual Content – Reviewing Your Translations
Emily MacKenzie

The Importance Of Good Multilingual Content – Reviewing Your Translations

I constantly get asked by prospective clients “why should I have to pay more for someone to check over your translation?” Even I questioned this when I first started working here at Webcertain, but now I appreciate just how important is to ensure that you have good content and great

International Video Sharing Websites
Emily MacKenzie

How to increase the international sharing of your online videos

Video is a medium which is becoming increasingly popular across all industries when it comes to reaching out to new and potential international markets. Whether you create a marketing video advertising your services, a product demonstration, or even a promotional, feel-good video featuring your employees having fun and not taking

The international ecommerce user journey
Emily MacKenzie

International Ecommerce: Turning Visitors Into Customers

After reading Ben’s recent blog post International Website Conversion: 3 Ways to Build User Trust it got me thinking about the importance of adapting websites to suit their intended international market, and when developing a multilingual website everything that Ben discussed is true. It really does pay to do your

Translating and Localising Visual Content
Emily MacKenzie

Translating and localising visual content: When, how and why

When you’re translating your content into different languages, localising visual content is just as important as text content – yet has added complexities to ensure the finished product is an accurate representation of the original and suitable for the intended audience. I’ve outlined three different scenarios when graphics translation might