Fleur Depriester, Author at multilingual search

Fleur Depriester

Fleur is a Senior Project Manager at Webcertain Semantics where she coordinates and reviews multilingual search marketing projects. She has a background in linguistics and language teaching and speaks French as native language.

3 Obstacles To Ad Copy Translation

By Fleur Depriester on April 15, 2013

Following my last post concerning the limits of translation as applied to ad campaign keywords, I would now like to go on and examine how problematic translation can be when it comes to ad copy, again with English-to-French translation as … Read More

Limits to ad campaign translation: From useless keywords to missed opportunities

By Fleur Depriester on March 21, 2013

With the minimal text involved in PPC ads, ad campaign translation may seem a relatively low-cost way to reach new markets. Using a well performing English campaign and putting a good translator on the task, translating keywords, negatives and ads … Read More