Global Marketing News – 5th August 2016 AMP pages to appear in Google’s main search listings Google announced on Tuesday that its Accelerated Mobile Pages will now be extended beyond the carousel at the top of news search results. Since its launch in October of last year, the AMP initiative

Global Marketing News – 2nd August 2016 Baidu sees record profit losses in Q2 The Chinese search engine Baidu has reported a substantial drop in profits for the second quarter of 2016. The company reported a 34.1% drop in profit compared to last year’s Q2 report. Whilst it is the

Global marketing news – 28 July 2016 Amazon to test drone deliveries in UK The British government is working with the online retail giant Amazon to begin the testing of drone delivery services in the country. Although Amazon is paying for the testing to take place, ministers have said that

Global Marketing News – 25th July 2016 Facebook Messenger reaches 1 billion users Facebook Messenger has reached the impressive milestone of one billion users this month. Five years after its launch, the app has become just the third mobile app to reach the number, after WhatsApp and YouTube. With 17 billion

Global Marketing News – 20th July 2016 Online-only retailers in Australia turn to physical shops An increasing number of online-only retailers in Australia are opening physical shops, according to a Commonwealth Bank Retail Insights Report. The report says that just under 20% of them are planning to establish high-street stores

Global Marketing News – 15th July 2016 Thousands Of Manufacturers Impede European Ecommerce Research by the German Federal Association of Ecommerce (BVOH) has found that 2,000 manufacturers are impeding European ecommerce by imposing restrictions on online retailers who want to sell their products. The study questioned over 7,000 small ecommerce

Global Marketing News – 12th July 2016 The New York Times declares war on ad blockers The New York Times has announced that it will ban ad blockers for unsubscribed users of its site. In March this year, the site performed a test that meant that users were greeted with

Global Marketing News – 7th July 2016 Use Spanglish when targeting US Hispanics Research by Culturati and Nielsen has investigated how best to target US Hispanics online. It found that ads that used “Spanglish” – a mixture of Spanish and English – were good at connecting with Hispanics, so long

Global Marketing News – 4th July 2016 Facebook wins appeal in Belgium, can resume data collection Facebook has won an appeal against Belgium’s privacy watchdog, allowing it to resume collecting data from non-Facebook users in the country. A Belgian court had previously ordered Facebook to stop tracking users who were

Global Marketing News – 29th June 2016 New rules for Chinese search engines revealed The Chinese internet regulator has introduced new rules governing how search engines must operate in the country. The new rules state that search engines must provide “objective, fair and authoritative results”, and that these organic results