Global Marketing News – 18th February 2016 Study predicts shocking global smartphone numbers by 2020 A study by Baidu has predicted that there will be 6.1 billion smartphone users worldwide by 2020. The predicted rise means that marketers must increasingly take a mobile-friendly approach if they are to communicate with
Global Marketing News – 15th February 2016 New search engine launches targeting Albania A new search engine has just launched in Albania. Gjirafa has been created specifically with the Albanian language in mind, and its creators want it to grow to become the most popular search engine, online advertising and
Acquiring visitors through organic search results remains a key goal for many businesses, and when targeting multiple countries, visibility in local search results is vital to success. Ahead of his session at the International Search Summit Munich, Head of SEO at Cuponation, Rahul Gupta, shares some tops tips for managing
Global Marketing News – 10th February 2016 Google cracks down on black hat SEO tactics Google has penalised a link network in Japan. The link network was using black hat SEO tactics, such as buying and selling links, to try to artificially inflate websites’ trust factors and PageRank in order
Global Marketing News – 5th February 2016 PPC advertising suffers global decline Research by Adobe has revealed that the global online advertising landscape is undergoing some dramatic changes. Paid search advertising growth is on the decline as advertisers flock to using programmatic display adverts instead, due to the latter’s superior
Global Marketing News – 2nd February 2016 Global Instagram adverts top one billion Instagram is predicted to serve a whopping 1 billion adverts a month to users by the end of this quarter. It is also set to hit its target of 1 billion US dollars’ worth of advertising revenue
Global Marketing News – 28th January 2016 More Netflix videos available in Antarctica than Hong Kong Netflix users in Hong Kong are disappointed by the low number of videos available to them, with even Antarctica having more video content. Netflix Hong Kong has just 587 videos, compared to Netflix Antarctica
Global Marketing News – 25th January 2016 Weibo to abolish 140 character limit The leading Chinese social network Weibo has announced that it will be abolishing its 140 character limit. Weibo is one of the most popular social networks in China with over 200 million users, and is a micro-blogging
Global Marketing News – 20th January 2016 Cash is king in world of Indian ecommerce The ecommerce giant Amazon has revealed that around half of its customers in India use the cash-on-delivery payment option. This is largely due to the fact that a large number of Indians (around 40%) don’t
Global Marketing News – 15th January 2016 Skyscanner worth over $1bn thanks to global investment The travel price comparison company Skyscanner has just raised 192 million US dollars of funding, putting its value at over 1 billion US dollars. The investors include companies from Japan, Malaysia and the UK, reflecting