The latest International Search Summit, which took place in Seattle at SMX Advanced last week, featured a wide range of speakers from brands, agencies and search engines, all sharing insights into international search marketing. Here are just a few of … Read More
The mainstream adoption of the internet and the heavy usage of it via multiple devices have blurred the lines between the virtual and real world. As the way consumers process information and make buying decisions changes, so does the marketing … Read More
If you’re working in search marketing, chances are you will have come across Bas van den Beld and his blog, State of Search (and if not, visit www.stateofsearch.com!). Bas is a regular speaker at the International Search Summit and ahead … Read More
The Middle East is an area of interest and intrigue to many organisations. It is often seen as a region of promise and opportunity, however cultural differences, linguistic challenges and legal complexities can prove a stumbling block and a barrier … Read More
Geo-targeting is always a popular subject at International Search Summit events – its importance for multilingual websites cannot be disputed yet achieving effective geo-targeting across multiple locales and languages proves a challenge for many. Google’s hreflang markup has been developed … Read More
Yandex has this week announced it is opening a sales office in Lucerne, Switzerland, which will be headed up by Bernard Lukey, the former CEO of Russian online store OZON.ru and aims to better serve Yandex’s rapidly growing European client … Read More
….and will learn at the International Search Summit @ SMX West The International Search Summit provides training, advice and insight to those working in the challenging discipline of international digital marketing. Here are just 10 things that anyone involved in … Read More
Link building is subject to the same linguistic, cultural and localisation challenges as any other aspect of international marketing. Links do not necessarily carry the same value across every market, and a tactic that works well in one country might … Read More
Geo-targeting is a common problem for organizations with an international website, who are targeting multiple languages and regions around the world. Making sure the right user sees the right content at the right time is the goal – but achieving … Read More
Data released by comScore has shown that Facebook is now the leading social network in Brazil, with a staggering 192% increase in the number of visitors in the past year. Brazil is the fifth biggest user of social networks globally, yet Facebook … Read More
With 153 million users, Spanish is the 3rd most used language online, trailing only English and Chinese. However, the variations of this language, along with the cultural diversity of those using it are vast, making the job of the search … Read More
The only conference for international marketers is back in London on 24th November – and for anyone working in the global SEO, PPC and social media space, the International Search Summit is one event not to miss. And here are … Read More
International SEO will be a key topic at the upcoming International Search Summit on 24th November, where delegates will be guided through the challenges of marketing to a global audience by international marketing specialists who have been there, done it … Read More
International SEO, Geo-targeting, Global Search Trends, International PPC and Multilingual Video Optimisation are just some of the sessions on offer at the International Search Summit London on November 24th. Targeted at international marketers, the Summit focuses on the topics, issues … Read More
Twitter is now available in an additional 5 languages, Simplified and Traditional Chinese, Hindi, Tagalog and Malay, meaning that the microblog is now available in a total of 17 languages. It also plans to increase add six more languages: Swedish, … Read More
