Global Marketing News – 17th November 2015 Amazon Launchpad platform to help UK start-ups Amazon has launched an online platform called Amazon Launchpad to help UK start-ups promote their products on the site. Amazon Launchpad will showcase selected products on a special area of the UK Amazon website and provide
Global Marketing News – 12th November 2015 Belgians order Facebook to stop tracking non-users A Belgian court has ordered Facebook to stop tracking users who are not members of the social network. The order relates to a Facebook cookie that tracks the activities of anyone who visits the website, regardless
Global Marketing News – 9th November 2015 Google issues more detailed response to EU investigation Google has issued a more detailed response to the EU regarding the ongoing anti-trust investigation. Google stands accused of deploying tactics to boost the ranking of its own Google Shopping price comparison services, whilst pushing
Global Marketing News – 4th November 2015 Snapchat overtakes Twitter as second most popular social network in Norway Research by Ipsos has revealed the most popular social networks in Norway. Facebook is the most popular social network by far, with 81% of Norwegians using the site. Snapchat has overtaken Instagram
Global Marketing News – 30th October 2015 Top global markets for luxury ecommerce revealed Research by Luxury Daily has revealed four of the top emerging markets for luxury ecommerce. The study pointed to India, Iran, Thailand and Poland as having the strongest emerging luxury ecommerce markets. In India, luxury items
Global Marketing News – 27th October 2015 Comparison shopping sites trump brand sites in key European markets Research by Google has revealed comparison website trends in Central and Eastern Europe. The Consumer Barometer Survey found that internet users in Germany were the most likely to use price comparison websites, with
Global Marketing News – 22nd October 2015 Myanmar social network MySquar to integrate online payments The Myanmar social network MySquar has teamed up with the Myanmar online payments provider MyPay. MySquar has invested 500,000 US dollars in MyPay to integrate MyPay into its online chat feature. MySquar and MyPay hope
Global Marketing News – 19th October 2015 Weibo launches ecommerce feature The popular Chinese social network Weibo has just launched an ecommerce feature, just weeks before Singles’ Day. Singles’ Day falls on the 11th November and is traditionally the busiest online shopping day of the year in China, similar to
Global Marketing News – 14th October 2015 The languages you need to use for Middle East success Research has revealed differing language preferences for apps in the Middle East. The study, by On Device Research, found that 81% of Saudi Arabian smartphone users downloaded apps written in Arabic. In contrast,
Global Marketing News – 9th October 2015 Yandex looks to Latin America for mobile growth The Russian search giant Yandex has released a smartphone launcher aimed at Android smartphones in Latin America. The launcher, or smartphone interface, recommends new apps based on a user’s existing apps, allows users to group