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Gemma Houghton

Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit and International Social Summit, Barcelona-based conferences focusing on international and multilingual digital marketing. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.
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WhatsApp launches new service for businesses

Global marketing news – 23rd January 2018 The messaging app WhatsApp has launched a new service for businesses. It is now possible to edit keywords within the AdWords app. Various South East Asian countries look set to introduce an ecommerce … Read More

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US Display Advertising To Grow 70% In Next 4 Years

Global Marketing News – 1st December 2017 US display advertising is set to grow by 70% by 2021, research has found that celebrity endorsements can have a negative impact on brand perception, and Amazon has launched a translation service. Visit Webcertain.tv to … Read More

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Bing Launches Black Friday Flyer Ads

Global Marketing News – 21st November 2017 Bing has launched its Black Friday flyer ads, Adyen has partnered up with Yandex.Checkout, and Pinterest has rolled out custom QR codes for businesses. Visit Webcertain.tv to watch the full bulletin or to watch a wide range … Read More

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Google Launches Faster Search Feature In Africa

Global Marketing News – 20th October 2017 Google has launched a faster search feature in Africa, India has rejected proposed new global ecommerce rules, and research has found that 54% of internet users in Poland now shop online. Visit Webcertain.tv to watch … Read More

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European Ecommerce Market To Grow 19% In 2017

Global Marketing News – 6th October 2017 The European ecommerce market is set to grow by 19% in 2017, Google has removed its controversial “first click free” requirement for publishers, and Weibo has announced that it is to recruit 1,000 … Read More

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Top International Search Tips From The Experts

The International Search Summit is taking place in the beautiful city of Barcelona on the 5th October 2017. Covering a wide range of international search marketing topics and challenges, the conference is highly recommended for marketers and SEOs managing international … Read More

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