Enquire Now
Gemma Houghton

Gemma Houghton

Gemma has worked in international search marketing for over ten years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.
google-faster-search-africa-20102017

Google Launches Faster Search Feature In Africa

Global Marketing News – 20th October 2017 Google has launched a faster search feature in Africa, India has rejected proposed new global ecommerce rules, and research has found that 54% of internet users in Poland now shop online. Visit Webcertain.tv to watch … Read More

european-ecommerce-06102017

European Ecommerce Market To Grow 19% In 2017

Global Marketing News – 6th October 2017 The European ecommerce market is set to grow by 19% in 2017, Google has removed its controversial “first click free” requirement for publishers, and Weibo has announced that it is to recruit 1,000 … Read More

iss-international-search-tips.fw

Top International Search Tips From The Experts

The International Search Summit is taking place in the beautiful city of Barcelona on the 5th October 2017. Covering a wide range of international search marketing topics and challenges, the conference is highly recommended for marketers and SEOs managing international … Read More

wechat-mini-programs-nearby-advertising-08092017

WeChat Tests New Advertising Option

Global Marketing News – 8th September 2017 WeChat has started beta testing a new advertising option, Google might face a fresh investigation from the European Commission, and Coca-Cola has announced that it wants to make India its third largest market … Read More

jd-com-qihoo-360-30082017

JD.com Partners With Qihoo 360

Global Marketing News – 30th August 2017 JD.com has partnered with Qihoo 360, brands can now control ad placement on Snapchat, and research has found that people in the Asia Pacific region are willing to exchange data for personalised travel … Read More

google-tools-for-news-publishers-23082017

Google Developing New Tools For News Publishers

Global Marketing News – 23rd August 2017 Google is developing new tools for news publishers, China has launched an online court, and research has found that businesses have unrealistic expectations of the African market. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

bing-ads-labels-18082017

Bing Ads To Launch Labels Feature

Global Marketing News – 18th August 2017 Bing Ads will soon be launching its labels feature to all accounts, Facebook is rolling out its Marketplace platform across Europe, and Amazon Pay has entered into competition with Flipkart and Paytm in … Read More

facebook-faster-loading-webpages-news-feed-07082017

Facebook News Feed To Prioritise Fast Pages

Global Marketing News – 7th August 2017 Facebook will soon start placing faster loading webpages higher up in the News Feed, Apple Pay is set to launch in multiple new markets, and Google has introduced ‘badges’ to its Image Search … Read More

Yandex.Metrica