Global Marketing News – 4th September 2015 Landmark court case in China over right to be forgotten A Chinese comedian is suing the Chinese search giant Baidu in an attempt to get a ruling similar to the European “right to be forgotten” law. Deliang Xu is suing because a Baidu
Global Marketing News – 27th August 2015 Cost beats delivery for North American ecommerce buyers Research by Purolator International has revealed that US and Canadian online shoppers are willing to wait longer for items to be delivered if it means lower shipping costs. When asking respondents what the most important
Global Marketing News – 24th August 2015 Buzzfeed teams up with Yahoo to enter Japan Buzzfeed is to launch in Japan later this year after partnering up with Yahoo Japan. In the mutually beneficial agreement, Buzzfeed will provide content to Yahoo Japan, and Yahoo Japan will drive traffic to Buzzfeed’s
Global Marketing News – 19th August 2015 Global governments reach new heights with Twitter data requests Twitter has received a record-breaking number of information requests from governments. The social network has released its latest transparency report detailing the number of account information requests it has received from governments over the
Global marketing mews – 14 August 2015 Google competitor launches own news portal The French search engine Qwant, has launched a News portal. On the News homepage, users can see a grid of the hottest news topics. Clicking on a topic will take users to a page containing a list
Global Marketing News – 11st August 2015 Netflix embarks on aggressive global expansion The online TV company Netflix has announced that it will be launching in the Japanese market on 2nd September. Its launch in Japan will be its first foray into the Asian online TV market. Netflix is currently
Global Marketing News – 6th August 2015 Global CEOs cite international expansion as key growth driver A study by KPMG has revealed that almost half of CEOs worldwide are planning to devote significant amounts of money to international expansion over the next 3 years. 47% of CEOs questioned said they
The conversation around links has changed a lot in recent years; what hasn’t changed is that there still are conversations about links and they remain a crucial part of the digital marketing toolbox. Like everything in digital, there is a lot to think about when it comes to links –
Global Marketing News – 29th July 2015 The money is in mobile in Japan Research by Kenshoo has revealed that mobile ad spending is booming in Japan. Overall online ad spend went up by 15% in the country last year, with a staggering 69% increase in mobile ad spending driving
Global Marketing News – 23rd July 2015 Global FMCG giant Unilever strikes strategic partnership in China The international retailer Unilever has partnered up with Alibaba to help increase sales in China. The retailer has had a presence on Alibaba’s Tmall platform since 2011, but it is believed that the new