In this content-focused online world we’re living in, international teams far and wide are struggling with the challenges of creating content to reflect the language, culture, interests and needs of their customers and prospects around the globe. From the planning stage to the execution, not to mention the publication and
The topic which, without fail, raises the most questions at all International Search Summit events is geo-targeting. Ensuring that every visitor to your site sees content that is relevant and appropriate for them, in its context and language, is at the heart of all international SEO yet achieving it is
Never assume anything! It’s rule ‘numero uno’ in international marketing, and the good news is you no longer have to. With an overwhelming amount of data available to global marketers to help guide everything from product development to digital communication strategies, the trick lies in leveraging this abundance of information
For a major global brand like Adobe, international SEO is an integral and fundamental part of its online success. Ahead of speaking at the International Search Summit in San Jose, California on March 10th, Dave Lloyd, Global Search Marketing Manager at Adobe, shares his experience of running multinational SEO programs
Training. It’s generally something that everybody wants to have but organisations are loathed to pay for. In many cases, it comes down to the individual’s ability to persuade the powers that be that the course is worth the time and money to attend and will ultimately benefit the business as
Paid Search is a vital part of the online marketing mix for many organisations, especially those targeting multiple languages and regions. In an interview before her paid search session at the International Search Summit London on 22nd October, Tor Crockatt, Product Marketing Director at Bing Ads, shares her key tips
Ignore content marketing at your peril! This is the advice for businesses large and small, local or international – content is key to successful online campaigns. But creating and sharing quality, engaging and unique content can be a daunting task for many organisations, especially when that content needs to be
We all know the world is getting smaller – but the global opportunities are only getting bigger. There is a huge online audience out there and the tools and techniques for reaching it have never been greater. I mean, did you know…. Did you know…….. Nearly one in four internet
This week saw the latest instalment of the International Search Summit and delegates at the event were treated to a full day of tips, tactics, insights and best practices for delivering effective and successful global search campaigns. With speakers travelling from as far afield as Germany and India, and covering
India is a country with a booming internet market and a wealth of opportunities for savvy organisations. However, there are many misconceptions about the country that often prevent Western businesses from giving it the attention it deserves. Ahead of his session at the International Search Summit in New York next