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Blog Author Archive

google-algorithm-fake-news-28042017
Gemma Houghton

Google Updates Algorithm To Tackle Fake News

Global Marketing News – 28th April 2017 Google has updated its ranking algorithm to tackle fake news in its search results, Netflix has partnered with a popular Chinese video website to enter the Chinese market, and research has revealed mobile penetration rates in Africa. Visit Webcertain.tv to watch the full bulletin or to watch

uk-ecommerce-spend-25042017
Gemma Houghton

Research Reveals Which Country Spends The Most Money Online

Global Marketing News – 25th April 2017 Research has revealed which country spends the most money online, Alipay and WeChat Pay processed almost 3 trillion US dollars’ worth of transactions in 2016, and internet access has been restored in Cameroon – three months after it was deliberately shut down by

google-similar-items-20042017
Gemma Houghton

Google Introduces New Product Discovery Feature

Global Marketing News – 20th April 2017 Google has introduced a new feature called “Similar Items” to help with product discovery, mobile now accounts for over half of all B2C ecommerce sales in South Korea, and the Nigerian government has launched a social network for citizens of its largest city

alipay-italy-13042017
Gemma Houghton

Alipay Is Now Available In Italy

Global Marketing News – 13th April 2017 Alipay is now available in Italy, Amazon is expected to further increase its dominance of the US ecommerce market, and Facebook has introduced updates to its video metrics. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

indian-ecommerce-market-10-04-2017
Gemma Houghton

Indian Ecommerce Market Set For A Shake-Up

Global Marketing News – 10th April 2017 The Indian ecommerce market looks set for a shake-up, Twitter has launched a new stripped-down version of its service for emerging markets, and Google has announced that it has made a raft of improvements to its Programmatic Guaranteed offering. Visit Webcertain.tv to watch the full bulletin or

snapchat-search-feature-05042017
Gemma Houghton

Snapchat Launches New Search Feature

Global Marketing News – 5th April 2017 Snapchat has launched a new search feature, the taxi app Grab has acquired the payment service Kudo, and research has found that Japanese shoppers prefer browsers to apps. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

us-repeal-online-security-law-31032017
Gemma Houghton

US Repeals Online Security Law

Global Marketing News – 31st March 2017 The US has repealed an online security law, Google has launched its Translate feature in China, and social media is the platform attracting the most customers in the Asia Pacific region. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital

facebook-local-search-28032017
Gemma Houghton

Facebook Testing Local Search Feature

Global Marketing News – 28th March 2017 Facebook has started testing a local search feature that suggests nearby businesses, Twitter is considering introducing a paid membership option that would give users access to advanced features, and more. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing

facebook-fake-news-tool-23032017
Gemma Houghton

Facebook Launches New Tool To Tackle Fake News

Global Marketing News – 23rd March 2017 Facebook has launched a new tool to fight fake news, Sogou looks set to publish an IPO, and a survey has identified the most popular instant messaging apps in Russia. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

amazon-bilingual-20032017
Gemma Houghton

Amazon Embraces Spanish Language On US Site

Global Marketing News – 20th March 2017 Amazon has introduced a Spanish language option to its US site, a study has found that advertisers prefer Instagram over Snapchat, and TV and print are due to lead ad spend in India despite strong mobile growth. Visit Webcertain.tv to watch the full bulletin or to watch a