Multilingual search

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Gemma Nortcliffe

Multilingual and international: Similar but not the same!

This blog post was updated on 23 January 2025. If you regularly work on the localisation of international digital marketing campaigns, you will know the difference between international and multilingual. Clarifying “multilingual” and “international” Multilingual refers to the use of several languages. International refers to something affecting two or more

Gemma Nortcliffe

Why You Shouldn’t Ignore Bing In Your Campaigns

Google is without a doubt the main search engine in English-speaking countries. Having said this, Bing, the web search engine owned and operated by Microsoft, is growing and growing. Bing’s market share in the US, UK and Canada has been on the rise lately. This is not all: Bing’s features