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How To Increase App Downloads Worldwide
Graeme Sewell

How to increase app downloads worldwide

With the undisputable whirlwind of smart-device adoption sweeping the globe, it is perhaps unsurprising that increasing app downloads (and revenues) are the knock-on effect. According to recent estimates by Gartner, global app downloads will increase by 37% in 2014 to 139 billion; climbing to nearly 269 billion by 2017. If

Apple Budget iPhone
Graeme Sewell

iPhone 5C: Priced too high for emerging markets?

The day finally arrived… and the mounting speculation and leaked pictures about Apple’s launch of a “budget” iPhone proved true: the lower-end iPhone 5C is here and will be available in various colourful designs. Pundits have argued that Apple have missed the boat to compete in fast-growing emerging regions where

Graeme Sewell

The world is changing: 7 key global mobile insights

Some people are probably starting to think that I am developing an unhealthy fascination with Mary Meeker, in the professional sense of course! But it is really her job to keep abreast of current trends and emerging technologies, so it makes complete sense to observe someone who is also widely

Who Will Challenge Android & iOS In The Global Smartphone OS Market?

New research conducted by IDC’s Worldwide Mobile Phone Tracker found that in Q4 2012 Android & Apple (iOS) increased their dominance of the Global Smartphone Operating System Market, with a combined share of 91.1% compared to 75.9% combined in Q4 2011. This marks a critical moment for the global smartphone

Global tablet shipments on course to overtake PC in 2013!

For the first time in over five years, global PC shipments saw a year-on-year decline by Q4 2012, according to IDC’s Worldwide Quarterly PC tracker. With 89.9 million shipments worldwide in Q4 2012, this meant a 6.4% decrease across all vendors, compared to 95.9 million in Q4 2011, with only

App market grows rapidly in 2012: Expect a bumper year in 2013!

Given 2012 was such an eventful and record-breaking year for the mobile and app market, it is difficult to know where to start summarising! Apple has stated that half of its 40 billion down loads to date came in 2012 alone. If that is not enough to get developers excited,

1 month in: Microsoft making good progress with the Windows Store

Launching on 26 October to much fanfare, the Windows store has been live for little over a month and initial signs are good, including claims by Microsoft of 40 million upgrades to Windows 8 so far. Will this be good enough to enable the Windows Store to gain ground on the

12 global mobile insights from Mary Meeker’s internet trends

With Cyber Monday passing, this signalled the timely arrival of the highly anticipated and acclaimed Internet Statistics from “Queen of the net”, Mary Meeker, partner at the venture capitalist firm Kleiner Perkins Caufield & Byers. It is not all rosy however, as Mary gives us the lowdown on the US