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global marketing news 14 april 2015
Immanuel Simonsen

Japanese Twitter Streaming App Already Ahead of US Rivals

14 April 2015 – Global Marketing News Japanese Twitter streaming app already ahead of US rivals The Japanese live-streaming app Twitcasting has announced that it intends to enter the US market. Twitcasting, which was launched in 2010 and has over 10 million registered users, allows broadcasters to stream their video

global marketing news 8 april 2015
Immanuel Simonsen

Yahoo Japan Enforces Right To Be Forgotten Removals

8 April 2015 – Global Marketing News Yahoo Japan enforces “right to be forgotten” removals Yahoo Japan has explained when it will remove certain links from its search results pages in light of increased awareness of the “right to be forgotten”. If personal information such as a person’s address, telephone

Global Internet Penetration 2014
Immanuel Simonsen

Why Marketers With A Global Mindset Will Triumph – 3 Key Developments

It’s a borderless world. Go global! Everything is there for the taking, just reach out and grab it. The world is flat. I could go on, but I won’t. Chances are you’ve already heard it one too many times. No reminder required! We all know the barriers to entry have

International Search Summit London 2014
Immanuel Simonsen

21 key takeaways from the International Search Summit London

From geotargeting to international keyword research (and everything in between), this week’s International Search Summit in London turned out to be yet another event chock-full of useful tips, tricks and tactics for global digital marketers. In case you missed it, here are 21 takeaways from the event. Managing search in

Immanuel Simonsen

7 breathtaking global search and social media insights from 2014

If I could use only one statistic to show the mind-boggling growth in global mobile internet usage and social media, this would be it: The number of mobile monthly active users on Facebook has increased by 265 million over the course of a year – from 680 million in Q4

Planning A Winning Global Social Media Strategy: An 8-Step Framework
Immanuel Simonsen

Planning a winning global social media strategy: An 8-step framework

Meet Jessica. Jessica is in charge of managing social media for a UK-based company that targets international audiences across a range of markets. The company has been doing quite well abroad over the past couple of years after launching localised versions of their website and allocating more budget to pay-per-click

Creating Websites for the Arab World
Immanuel Simonsen

The insider secrets to creating compelling Arabic websites

“We must make the Arabic language a first class citizen of the web.” These were the passionate words of Dr. Ahmed K. Elmagarmid a little over a year ago in Doha at the Arabic Web Days, a month-long initiative launched by Google (and supported by a raft of other internet