The realisation that Facebook, Twitter and the likes aren’t necessarily leading the pack in every country on the planet seems to have yet to prevail within many international organisations. In China, for instance, these Western social giants aren’t even accessible … Read More
Geo-targeting is undoubtedly one of the major challenges in international search and continues to cause problems for organisations that target audiences across different regions and/or languages. Certainly, ensuring that your content appears in front of its intended audience is easier … Read More
Many Western organisations have China on top of the agenda as the next destination for expansion and future growth. At a first glance, the business potential is staggering, however when researching the Chinese market more thoroughly, the prevailing cultural differences … Read More
Despite deep global recession, the Chinese economy has largely marched on unimpeded. Recently, however, China has had to face the reality of a cooling domestic economy, and serious concerns have been raised over the downward trajectory that leaves full-year growth on … Read More
“As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. (..) When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will … Read More
This infographic by Common Sense Advisory contains some very interesting figures on the reach and value of multiple languages, thus highlighting which languages matter most in the global online space. Chinese, for instance, will connect you to 22.7% of all … Read More
Three different strategies generally prevail when looking at international businesses’ use of Facebook Brand Pages: “Single language” global page: Most international organisations are managing a single global Facebook page. In other words, fans are seeing the exact same content in … Read More
One thing that all good SEOs have in common is the accept that thorough data analysis is the foundation on which effective search engine strategies are built. Along the same lines, every good SEO strategist is aware that there is … Read More
The most recent semi-annual report from the China Internet Network Information Center (CNNIC) has brought many new interesting findings to the table on the current state of the Chinese internet. What’s particularly caught the eye of the press since the … Read More
Take one look at ASOS’ global financial performance in the first quarter of 2012 and you’ll be amazed by its strong international growth in a generally tough economic climate. The UK-based online fashion success story saw its total sales rise … Read More
Yesterday, Google announced its Q2 2012 financial results. Find below a brief overview of Google’s international performance (note that when subtracting Motorola revenues ($1.3 billion) from the figures, revenues amount to $10.9 billion): Revenue from the U.S. was up 20% … Read More
In one of my most recent posts here on Multilingual Search I did a global comparison of Android and iOS by analysing KPIs such as market share, engagement, and profitability. In short, the post concluded that while Android was the … Read More
It’s a global world indeed. And it’s getting more global by the minute. But while the realisation that growth is largely being driven by emerging markets is starting to pick up amongst business execs, going global can seem daunting. Indeed, … Read More
Global Android growth is quite mind-boggling. About a month ago Andy Rubin, the father of Android, stated that 900,000 Android devices were being activated every single day. 900,000 – take a minute to let that number sink in. Obviously, such … Read More
This is far from the first post about astonishing Facebook-growth, nor will it be the last. But if you are to believe relatively recent data released by comScore, Facebook user numbers and engagement in South America are truly out of this … Read More
