Yesterday, a new bidding strategy was introduced in the Yandex PPC advertising interface. “The average price of conversion” strategy aims to display your ads to searchers who are most likely to convert on your website for a specific cost per conversion. This is yet another step forward from Yandex to
Want to grow your online presence in the increasingly lucrative Eastern European internet market? If the answer is yes, then you need to familiarise yourself with Yandex, Russia’s leading search engine. With a majority share in Russia (62%) as well as strong positions in Ukraine (43%), Belarus (33%) and Kazakhstan
Exciting news from Moscow for all marketers using the Yandex.Direct platform! It is now even easier for advertisers to manage paid search campaigns on the biggest Russian PPC advertising platform. Yesterday, the search engine announced the introduction of adgroups, which will finally give advertisers the ability to run A/B tests
After nine months of preparation, tens of hours of close cooperation between Yandex and Webcertain employees, hundreds of corrections and rewrites, endless meetings in Moscow, London and Barcelona, the first edition of the Global PPC Manager Course has just finished. And boy did it finish well! But before I start
In what is yet another testament to the rising global ambitions of Yandex, Russia’s leading search engine now offers a PPC expert test for non-Russian speaking marketers. Upon successful completion of the test, which is in English and can be accessed here, individuals (not agencies) will gain internationally recognised Yandex