This blog post was updated on 8 August 2023. China’s social media landscape is thriving, but it looks so very different from anywhere else in the world that marketers who are unfamiliar with it often struggle to succeed. Many Western … Read More
If you want your business to succeed in China, then you need to include social media marketing in your overall digital marketing strategy. But forget the likes of Facebook, Instagram and Twitter – the social media landscape in China is … Read More
This blog post was updated on 29 September 2022. Zhihu is the most popular question and answer website in China. This makes it an appealing platform for your brand to engage in marketing activities on, if you want to succeed … Read More
Any digital marketer with experience of trying to set up an account for their company on a Chinese online platform will know that it can be very difficult. Chinese digital platforms often demand that users submit a plethora of documentation … Read More
This blog post was updated on 6 December 2024. Key opinion consumer marketing, or KOC marketing, is an important social media marketing strategy in China. It involves harnessing the power of KOCs to promote your brand on social media. KOCs … Read More
Chinese New Year, also known as Lunar New Year or the Spring Festival, is the most important festival in the Chinese calendar. This celebration will kick off on 12 February 2021 and will last for 15 days. With 1.4 billion … Read More
This blog post was updated on 20 December 2022. The flow of Chinese international students has slowed over the last three years due to the COVID-19 pandemic. Nevertheless, China is still the world’s largest source of international students and many … Read More
