SMX franchise will have its first edition in Brazil on August 7th and 8th. Among the key speakers are Bill Hunt, Director of Global Search Strategy at Neo@Ogilvy; Erica Schimdt, Global Search Director at ISOBAR, and Sara Houlobek, Consultant, DMNews Columnist & SEMPO Board of Directors.
As everyone knows Microsoft had given up Yahoo (for now, I think). In Brazil that means nothing, because here Yahoo and Microsoft are still operating together, as during the early days of Overture. Therefore, the “Search duopoly” mentioned by Danny Sullivan in his AdAge article a couple of days before
For the 8th consecutive year Meio&Mensagem , the local “Ad Age”, published its Most Admired Publishers list. There are 6 categories: TV, paid TV, radio, newspaper, magazine, and internet. Internet category was introduced only in 2004 and has being lead by UOL (Universo Online) since then. The hegemony ended this
Yahoo launched a few weeks ago the Yahoo Go application for mobile in Brazil. I have being using the 1.0 version in English for quite some time, but the new version keeps the same features, but now it’s avaiable in Brazilian portuguese (prior to that only portuguese from Portugal). But
IAB Brazil’s Search Engine Marketing Committee launched last week a SEM Glossary. Main objective is educate the market about main terms and definitions. The document is in portuguese and is available for download at IAB website Members of IAB Brazil SEM Committee are major search engines and portals, among them
Last week Google finally launched the “get directions” feature to Brazilian maps. That is a great feature for those using Google Maps mobile application. And, of course, this is the first major step towards local search in Brazil.
Yahoo started this week the roll-out of Panama in Brazil. All accounts are being updated (or upgraded as the notification email says) to the “new sponsored links system“. As far as I know Brazil is the first latin american country being upgraded to Panama. And that’s a smart move, since
UOL (#1 ISP and top 5 web destination) and Buscapé (#1 comparison shopping website in Brazil and latin America) are leaving Yahoo’s content network. Google now has partnerships with all major brazilian horizontal portals, but Yahoo and MSN: iG, UOL and Terra are part of search and content network; Globo.com
Miami will held the second edition of SES Latino next month. This is the only SEM conference targeting US Hispanics and latin america audiences and companies. The event is increasing its popularity among brazilian professionals, and all top SEM agencies will be presenting: HotList, MediaContacs, MídiaClick and MídiaDigital will have
Orkut Buyukkokten, the engineer behind Google’s social network website, is visiting Brazil for the first time. He is in Rio de Janeiro this week, and will visit São Paulo (including a breakfast at GooglePlex with a select group of clients) next week and after that Belo Horizonte, where Google has