In a recent study, Red.es and the Spanish E-Commerce Association (AECE-FECEMD) have come to some very exciting conclusions about the growth of e-commerce in Spain. While 1,837 million euros is relatively modest in comparison to European counterparts, the number indicates a 20% increase from last year’s internet consumer spending. The

Internet marketing and e-commerce is really taking off in Spain. But one cannot argue that it is not a bumpy road with plenty of room for improvement. In their study, Netyidea, a Spanish internet marketing strategy firm, who analyzed Spanish e-newsletters from two points of view, (1) the newsletter as

As the Ukrainian government has decreed the governing of websites by enforcing compulsory registration, before websites go online. This latest move has led to serious commotion among the local media, as well as Reporters Without Borders (RSF), who claim the decree is an infringement on freedom of speech and a

Two and a half years ago, El País, the most read newspaper in Spain, began a paid online subscription service that baffled everyone. Anyone without a subscription was unable to walk past the headlines found on the homepage. After over two years of a very involved marketing campaign and considerable

Until last week, registering a national .es domain name had not been very inviting. In fact, because of the excessive fees and bureaucratic requirements, an .es domain name has been so inaccessible that Spain has sadly found itself far behind the rest of the European countries in the number of

Like their entrance into eight other countries, Opodo dived into the Spanish market, forming an alliance with Rumbo, an already established and unquestionably successful giant. In conjunction the two companies have plans to maintain the joint effort until they reach a 10% market share, projected to happen within the next