Generative AI (GenAI) is rapidly evolving from a tool marketers use to a strategic asset they design and control. Whilst early adoption focused on using pre-built AI models like ChatGPT, Claude and Mistral, today’s marketing teams are engineering AI-driven solutions tailored to their brand’s needs. The shift from AI users

As generative AI evolves and develops at a rapid pace, businesses must consider how they can adopt this technology and integrate it into their marketing and content strategies to avoid being left behind. Recently, I had the pleasure of co-presenting a webinar with Julie Franck, where we explored the fascinating