I just read the survey taken by OPT and Cross Marketing with 300 male and female Blog and SNS users in Japan. It has interesting results about what have the impact on Japanese consumers in purchasing products and services. Q. What media do you use to obtain and share the

Google’s Gmail account is now available for general public without an invitation in Japan. Currently, Google is the default search engine on mobile “au” through the tie-up with KDDI. Gmail may become “au”‘s mobile mailer soon??? Gmail is also available without an invitation in Australia and New Zealand.

“Obon” (Aug 10-16) is one of the biggest holiday season in Japan. More and more people use Internet to obtain leisure related information such as travel booking, attraction, and weather. On the other hand, people are busy with their vacation schedule, and spend less time on the Internet. According to

Overture Japan began serving ads to Japan’s No.1 social networking service “mixi” on July 27. The content-match ads appear on the mixi content search results pages. On July 26, mixi announced that its membership reached 5 million on July 24. mixi member: – Female (50.5%), Male (49.5%) – 19 and

The Internal Affairs and Communications Ministry announced the results of the mobile content and commerce market research. It shows that the mobile content market grew to 722mil yen, which is 39% growth from the previous year. The mobile content including ring tones, mobile games, videos, and photos, grew by 21%

Mobile Research with goo, a project run by goo research and Japan.internet.com, announced the results of the Mobile Search research. 1083 mobile users in Japan participated in the research, 43.4% male and 56.6% female. Yahoo mobile is the most popular search site with 66%, 34% use what’s on the menu,

A blog service provider, Hot Link announced the results of blog/SNS usage survey in Japan. 59.2% of blog owners said that the ads appear on their blog, and 67.2% said that they’ve clicked the ads on the blogs. 66.0% answered that they would write product/service reviews for rewards (products and/or

The latest research by Ministry of Internal Affairs and Communication shows that there are more mobile Internet users (approx. 69.23mil) than PC Internet users (approx. 66.01mil) in Japan for the first time in history. It also shows 57% (approx. 48.62mil) of the Internet users (approx. 85.29mil) are using both PC

PSI-Japan has begun accepting the applications for new domain “.mobi” for mobile sites. From May 22 to 29, the registration is limited to the member companies and organizations to GSMA, CTIA, MMA, CWTA, and MEF for their registered trademarks. From June 12 to 21, any users who has registered trademarks

KDDI announced the agreement with Google to incorporate Google’s search engine into its EZ Web Internet service for “au” mobile phones in July. This search service for both mobile phones and PCs, is the first of its kind in Japan. Google’s PPC ads for mobile will be displayed on the