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Motoko Hunt

Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

Second Life study association in Japan

Dentsu and Digital Hollywood announced their plan to establish the Second Life Study Association (SLSA) by early March. They are hoping that SLSA to become the place to exchange information related to the marketing activities related to Second Life. At … Read More

Japanese are talking about videos online

NicoNicoDouga” is not a website for you to submit videos, but to comment about videos you viewed at YouTube and Ameba Vision. Since the opening of its beta version on January 15, 2007, they received 10 mil comments by Feb 7, and getting more than 20 mil page views/day. At NicoNicoDouga, you can submit the URL of videos you wish to comment, or search for videos that people are commenting.
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YouTube's CEO will visit JASRAC in Japan in Feb

JASRAC (Japanese Society for Rights of Authors, Composers and Publishers) announced that the U.S. video-posting website YouTube’s CEO and CTO will visit them in February to discuss the request made by them to remove the large volume (about 30,000) of … Read More

Changes in PPC ads in Japan

There are some changes in PPC ad market in Japan in December. Here’s some notes for those people who are running the ad campaign in Japan market. – MSN Japan’s Live Search result pages now show the ads from Microsoft … Read More

Yahoo Japan's search word ranking for 2006

Yahoo Japan has announced its 2006 Search word ranking. (Jan 1 – Nov 5, 2006) The results shows new trend in the search words used at Yahoo Japan this year. In over all ranking, the ultimate bulletin board service site … Read More

New trend in Japanese SNS market

As I’ve reported in past, SNS services are really hot in Japan. While mixi went public with more than 7mil members, and Softbank to offer Japanese version of MySpace, there’s a new trend in SNS market in Japan. At nanoty.jp, … Read More

More than 500K "xxx.JP" domain registered

“.jp” domain debuted in February 2001. With more than 500,000 domain registered, now there are more “xxx.jp” registered than other form of JP domains such as “xxx.co.jp” and “xxx.ne.jp”. The total number of registered JP domain is 866.495 (as of … Read More

CM prompted search – survey in Japan

Many CMs aired in Japan now mention a keyword phrase, some even show a phrase being typed in the search window on commercial. According to Internet.com and goo Research, 52% of the Internet users who responded to the survey have … Read More

Yahoo Japan's digital home engine

Yahoo Japan made a licensing agreement with Mediabolic for its web media product software, with which Yahoo Japan is going to develop “Yahoo! digital home engine”. Once it’s developed, people can access Yahoo Japan’s services such as search engine, auction, … Read More

Japanese blog user survey

Internet.com and goo research have announced its blog user survey results. It shows the difference in usage between male and female. Q1: Have you viewed someone else’s blog in last 30 days? Male – Yes 77.75% Female – Yes 80.40% … Read More

Google Japan's future plan

Google’s senior v.p. of global sales, Omid Kordestani spoke at the conference in Tokyo last week that they will add engineers in Japan to develop new technologies in one of the most advanced markets for mobile technologies. They understand the … Read More