If your company is targeting audiences worldwide, it is hugely important that your website is optimised for international. By having a website that is tailored to the requirements of your global customers, you can improve your leads, sales, customer base and brand reputation in your international markets. But how do
Every year, the same question pops up: Is SEO still a good investment? And, every year, the answer is the same: Yes! In fact, according to research by BrightEdge, in 2021, SEO is more important than ever, with 53% of all website traffic coming from organic search (compared to 15%
Conversion rate optimisation (CRO) should form an essential part of any skilled digital marketer’s toolkit. It is the practice of making data-driven adjustments to a website with the aim of increasing the conversion rate – a very worthwhile aim, as this should in turn increase that website’s revenues and profits!
Global companies have resources, scale and reach, but sometimes this comes at the cost of good communication, innovation and agility. In contrast, these are traits that start-ups have in droves, since these smaller companies are forced to develop efficient processes in order to survive and thrive. But what if there
The world of work has gone through some rapid and unprecedented changes over the last year. Due to the COVID-19 pandemic, millions of businesses were forced to go digital practically overnight. From office workers having to work from home, to B2C shops having to suddenly concentrate on their e-commerce websites
More and more brands are expanding into international markets, as these represent lucrative opportunities for the growth and expansion of your customer base. However, cultural differences in consumer behaviour can make it challenging and, if got wrong, create a lasting and powerful negative impact. In contrast, when a brand understands
When I attended Brighton SEO last month, there was one very clear trend across all the talks I attended: featured snippets still matter and they are here to stay. This point was clear from the opening session of the event, which was dedicated to search engine results page (SERP) features