Managing bids in PPC search campaigns involves a great variety of factors and issues, which makes it rather complicated. This blog post aims to address this problem, and summarises a five-point framework that can be used as a basis for making bidding judgements and decisions, based on my experience of
Baidu is the most popular search engine in China, where it has 70% of the search market, and is the second most popular search engine in the world, after Google. Like Google, which has its very own PPC platform called AdWords, Baidu has a PPC platform of its own called
Naver is one of largest search engines in the world, covering 73% of searches in major international economy, South Korea. Similar to Google that owns the famous PPC platform – Google Ads, Naver has also developed its own PPC platform called “Naver Ad”. But how does this platform work? From