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European Interactive Advertising Association Report Dec. 2010

The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across

Statistics on Internet Usage in Italy September 2010

Audiweb published a new report new on Internet usage in Italy based on data harvested in September 2010: 32,9 million Italians between 11 and 74 are now connected to the Internet “on a permanent basis” i.e. from “anywhere” with “any device” during the last year mobile internet access has increased

Audiweb Publishes Online Statistics February 2010

Audiweb, the Italian organisation providing data on the use of the Internet and on-line audiences, has published statistics related to the month of February 2010: There were 22,9 million active users in February 2010 On an average day 11,8 million users were active for 1 hour and 41 minutes

Google Italy: The Difference Between Freedom and Being Responsible

Today Google made top headlines once again as 3 Googlers were tried and found guilty because failing to comply with Italian privacy code. Google has labeled this a serious threat to the web in Italy. Google posts: ” … But we are deeply troubled by this conviction for another equally

ISS – Managing websites across multiple markets

Managing Websites Across Multiple Markets David Sowerby – Straker Software The internet community is changing – major changes are under way forces driving the global economy have shifted must focus on international – moving into new markets The web is the most effective media to open new markets. The translation

ISS – targeting the Latin American markets

How to Target Key Latin American Markets Ana Leckenby – WebCertain Spanish and Portuguese speaking countries total more than 200 million worldwide – an interesting audience. There are a number of economies that have survived difficult times – for example Chile, Argentina High tech cities A push to support globalisation