The Italian Communications Authority has recently deliberated and approved one of the first set of rules and regulations addressing the VoIP sector in rapid growth. The newly approved legislation introduces the prefix 5 to identify so called “nomad” telecommunications which use the Internet to make and receive telephone calls. The
Interactive Advertising Bureau (IAB) Italy hosted the 3rd forum on Interactive Advertising on November 3rd in Milano. IAB is the Italian charter of IAB Europe, a non-profit Association representing major players in online marketing, media planning, and advertising campaign management. This year more than 1.200 participants met and discussed online
Nielsen Media Research (NMR) Italia is now including online marketing expenditure in their monthly monitoring of the Italian Advertising Market. A joint workgroup between the Internet Advertising Bureau (IAB) Italy and AssoInternet has developed guidelines to monitor advertising expenditure online, as investments continue to rise at a sustained rate. IAB-Nielsen
ADSL 2, the new generation of DSL connections, will soon be available in a number of locations throughout Italy within the next few months. In a recent interview Andrea Podda, Technical Director of Tiscali, announced that new DSL profiles will be available by the end of this year and reach
A recent study by the e-Media Institue of Milano has identified a strong 18% growth in online marketing expenditure in 2005 when compared to the previous year. The study called NON SOLO BANNER was carried out between July and September of this year and identifies a number of key points
Jeteye beta, is an innovative way to search and share search results. Recently launched on August 23rd, jeteye offers the user a completely new way of exploring the web and organizing search results clustered in so-called “jetpacks”. The jetpack concept is central to a community of users surfing the web
MIVA Inc. (NASDAQ: MIVA) has announced the first European partnership with Dennis Publishing UK, for the distribution of a customised toolbar for three major brands: Express, Maxim and PC Pro. The toolbar will be identified by individual branding for each magazine, and provide unique content and search results tailored to
Wi-Fi access to the internet faces new challenges as anti-terrorism legislation imposes monitoring of public access points. Anonymous access to the internet is now prohibited by a new law requiring personal identification of users logging on to a public network such as those available in internet cafes. Traffic generated by
Tiscali UK has announced the introduction of a Fair User Policy which aims at preventing heavy downloads – Peer to Peer – during peek usage hours. In an effort to privilege VoIP, video streaming, and faster web surfing, the Fair User Policy will identify so called bandwidth hogs who are
Eric Le Bihan, CEO of Parla.it a France Telecom Company founded 6 months ago, announced in an interview with Punto Informatico a new and aggressive approach to broadband access starting today. In an attempt to persuade a growing number of curious users, Parla.it has introduced a flat rate for unlimited