Search in Holland the Dutch use Google – 94% localisation is the primary factor 17 million people – high density Kingdom democracy 70% speak English 60% speak German Dutch are very much online 85% are online, mostly youngsters starting from age 4 are online at least once a week 5
Motoko Hunt – AJPR 94 million users 4% using devices other than PC or mobile, such as TV and Playstation 90% 14-49 are on the internet 99% of business with 50% of them on Ecommece Country code in japanese characters starting next year Google is increasing penetration (google now just
Kristjan Mar Hauksson – Nordic eMarketingGround rules no distribution of the same text to multiple locations re-write to two or three versions write it short and scalable do not spam it with links 2 or 3 at the most Try to influence people to pick up the story – people
This is the first afternoon session of the day (unfortunately there have been problems with the WIFI so I wasn’t able to blog all sessions). The focus is on links and linking. Which is the best link ? From a relevant website ? well yes but good links are those
Universal Search and Digital Asset Optimisation Anne Kennedy – Beyond Ink Universal Search – more content from the databases to get quicker to the information, created more ways to increase brand engagement and conversion. We are actually doing marketing Why care? Multimedia is a driver of search marketing. YouTube Flickr
Peter Maxmin – Bing BING now investing “heavily” in Europe. People rely heavily on search , but only 1 in 4 queries deliver successful results, 42% of sessions require refinements and search today does not tailor for user intent. Search sessions are long and repetitive – for rx. seeking a
There is a general awareness regarding International Search and the necessity to. Major corporations are dealing with: Team Build your global team Linguistic Maximize your content and keywords Infrastructure Offers scaling opportunities INFRASTRUCTUE many countries and languages are a challenge right from the start. Working with local teams is essential
Tomorrow another edition of the International Search Summit hosted by Web Certain at the British National Library in London takes place. The focus of tomorrow’s discussion will be SEO (Search Engine Optimisation) with a grate list of speakers lined up to share useful information and tips on how to go
Nokia recently conducted a study in 8 countries and interviewed 8.000 . The study showed 56% of Italians use Email for 30 minutes per day on an average, with manage 20 messages. 50% of those interviewed perfer Email to SMS 49% consider more important reply to their partner compared to
ContactLab has released the results of a new study on the use of email amongst European users. Habits, trends, and use of newsletters is examined for the following markets: Italy Spain France Germany UK The results are organized in different reports and in local languages (and English), along with a