Traditional Globalization model: localization process after development of global product Plaxo has released 7 languages with this traditional model (German, Spanish, Portuguese, French, Dutch, Chinese, Japanese) The social nature of sites allows the adoption of a web 2.0 localization model collective intelligence playfullness social affiliation user generated content collaborative conversations Member sourcing is different: non traditional forms of recruiting different quality model non financial compensation flexibility around release dates Benefits of the model: accelerates the global expansion (FaceBook took 24 hours to be translated into French) cost effective scalability Plaxo has grown significantly in Italy with a strong base of volunteers that have significantly progressed the translation for the Italian market. … Read More