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Twitter Surpasses MySpace in the UK

According to data presented in recent hitwise report, ranking 27 th most popular wesbite and 4 th most popular website in Computers and Internet – Social Networking and Forums (Source: Hitwise )

Pear Analytics Report Shows 40% of all Tweets are Useless

The study examined a sample of US Tweets and provides interesting insights on how people are using Twitter: * 40% of Tweets are BLA BLA (people talking … about themselves) * 37% are conversational (people talking to people) * 8.7% are informational (RE TWEETS, people relaying useful, interesting information) The

iPerceptions releases hospitality industry report Q2 2009

iPerceptions survey data from Q2 2009 is available for download at the iPerceptions Resource Center. Report highlights: Hospitality websites struggle to convert visitors into bookings. Only 60% of users actually completed a transaction during the course of their visit. 4 in 10 visitors walked away without making a reservation. Over

International Search Summit London – Regina Bustamante, Plaxo

Traditional Globalization model: localization process after development of global product Plaxo has released 7 languages with this traditional model (German, Spanish, Portuguese, French, Dutch, Chinese, Japanese) The social nature of sites allows the adoption of a web 2.0 localization model collective intelligence playfullness social affiliation user generated content collaborative conversations

International Search Summit: Nicole Vanderbilt, AOL People Networks

Have introduced a platform (with toolbar) called LIFESTREAM Develop a platform to create and extend community distribute content control brand programming player advertising monetize sell and serve advertising ICQ Numbers 42 Million users 13 Million daily users 1.1 billion instant messages per day users spend 5 hrs per day Socialthing.com

International Search Summit – Twitter, Jenny Simpson

Twitter is being adopted by many, especially celebrities who use it to “set stories straight” Fashions change – what’s big today may not be tomorrow The growth rate is very big, but retention is very bad – difficult to evaluate a follower on twitter Twitter is not that simple, easy