Sebastian is an SEO Geo-Targeting Specialist at Webcertain. He is responsible for managing multilingual SEO campaigns for large sites, including geo-targeting and on-page optimisation. Sebastian puts a lot of emphasis on understanding how keywords and buyer journeys can impact the way a target audience should be approached. His biggest interests lie in technical SEO, analytics and conversion rate optimisation for large scale sites to help them make data-driven decisions that make a difference in performance. He has worked on SEO projects for a number of well-known brands in B2B and B2C across construction, IT, travel and many other industries. Originally from Poland, Sebastian now lives in York, the UK.