When combined, PPC and SEO practices can considerably boost your international digital marketing campaign. Having personally worked in both PPC and SEO, I have collated a list of instances when combining these two areas of digital marketing brings successful results. 1. Monitor your PPC campaign to achieve SEO and content insights
Search engines are ever-changing, increasingly shifting their focus on user intent and behaviour. As a result, keyword optimisation is also changing, and calling for a more ‘semantic’ SEO. As people are online more often than ever before, search engines are doing their best to adapt to the new ways in
Italy currently ranks fifth in online retail sales in Europe, trailing the U.K., Germany, France and Spain, with approximately €6 billion in retail online sales last year and a growth rate of 9% or higher every year. It is expected to surpass other leading European countries in the coming years,
Whilst more and more people around the world are becoming increasingly comfortable with buying products online because of its ease of use and the ability to search for discounts, Italy bucks the trend when comparing digital and physical sales: 88% of the Italians search online but still prefer to buy