Umay is an International Paid Media Strategist at Webcertain with a strong academic background in advertising and public relations from Turkey. Based in the UK since 2009, she excels in assisting international brands to achieve global success through targeted PPC media strategies. With over a decade of experience in digital marketing, Umay has been instrumental in launching and scaling brands across various global markets, demonstrating a deep understanding of international digital marketing nuances. Previously, Umay bolstered her international expertise by delivering specialised PPC training in key cities including Istanbul, London, Munich and Barcelona, providing brands with essential tools for successful market entry and growth.