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Baidu to officially open Japanese website on 23 January 2008

By Motoko Hunt on January 10, 2008

Baidu has announced that their Japanese site would officially open on 23 January 2008. On a current Japanese site, it provides “web”, “video” and “image” searches, but from the promotion page, it looks that they are going to provide “travel” and “Gourmet” searches as well.

Baidu’s spider has been crawling aggressively to index Japanese pages since they announced the plan to open Japanese site about a year ago, but because of the aggressive crawling, many site owners have set a tag to avoid Baidu spider to crawl their sites. Which means that their index data is not as good as that of other major search engines in Japan. I am afraid that search users may not find what they are looking for in the search results at least for a while. I am sure they will adjust the crawl pattern soon, especially after the official opening.

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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