Bing Hits the High Road in the US – Share Over 10%

Clickz’s Jack Marshall brings us the report that Bing has gone over the 10% share mark in the US – a truly remarkable shift. The data is from Nielsen and shows that Bing grew at a rate of over 22% in August against Google’s 2.9% growth. Yahoo meanwhile declined at a rate of -4.2%. Most of Bing’s share seems to have come from Comcast, however.

The list of ‘growers’ makes interesting reading too placing Google in 5th place:

Bing 22.1%
Local.com 2.9%
Ask.com 2.9%
Yellow Pages 2.7%
Google 2.6%
AOL 1.8%
My Web 0.5%
NexTag 0.4
Yahoo -4.2%
Comcast -21.6%

One thing to note is that even though the Bing algorithm operates in the UK and US – and it isn’t present through much of the rest of the world. If this growth were to be related to the success of the algorithm – rather than the publicity story surround the deal with Yahoo – then Microsoft is headed for an interesting couple of years!

Andy Atkins-Kruger

Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.

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