Buy Tourism Online (BTO) kicks of tomorrow at Stazione Leopolda in central Florence – a 2 day web marketing event with a focus on the travel industry – an opportunity to discover trends and opportunities of the Italian travel sector.
Live coverage of the event in English will be available on my search marketing blog and via Twitter with the hashtag:
#btoeng2010
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Generative AI (GenAI) is rapidly evolving from a tool marketers use to a strategic asset they design and control. Whilst early adoption focused on using pre-built AI models like ChatGPT,
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