Digital marketing in the Middle East and Africa in 2024
If you are an international digital marketer with experience targeting the Middle Eastern and African market, then you will know that you cannot treat the vast region of “the Middle East and Africa” as one singular entity. As well as the obvious differences in language between countries, there are also significant variations between countries’ digital […]
Top 8 countries for time spent online in 2024
Nowadays, digital marketing is a staple in almost any brand’s marketing toolkit, whatever the industry or target market. People all over the world just love to spend time online, whether that is to keep in touch with loved ones, to conduct business, to browse and shop, or more. But have you ever wondered just how […]
Top 5 countries for time spent online per day in 2023
In today’s internet age, digital marketing is a must for almost any brand targeting almost any market. People just love their smartphones and computers, clicking and swiping to keep in touch with friends and family, check the latest news, or watch entertaining videos to amuse themselves. But have you ever wondered just how long the […]
8 developing markets your business should consider in 2021
Webcertain search and social report 2021 has just been published, and it includes some promising developing markets that may be of interest to global brands. These markets are yet to reach internet usage saturation, and with large populations and growing numbers of people coming online, they are lucrative and have huge growth ahead of them. […]
3 things to know about digital marketing in Africa
Internet penetration in Africa is lower than any other continent, at 18%. For this reason, Africa is often left out of the picture by international businesses working on their digital marketing strategy. However, this continent is considered to be where China was ten years ago, and about to really take off digitally. Full of talent […]
Three Things To Know About Digital Marketing In Kenya
Internet penetration in Kenya is higher than the African average, with 37 million Kenyans out of a population of 48 million being online. With 77% of Kenyans currently online and this number set to grow, if you’re targeting the Kenyan market you need to have a good digital marketing strategy in place. Here are three […]
Top countries and regions with highest mobile share of web traffic
New statistics pop up every day about mobile and its growing share of overall web traffic. According to a nice infographic on this exact topic by Go-Globe, mobile has broken past 10% of total web traffic globally. This seems to be in line with other findings. While it is hardly a revelation that mobile usage […]
Infographic – Who Is Using Google Analytics Worldwide?
Data privacy is a trending topic at the moment. Regulations and laws on cookies technology usage is now key. Most websites will run a cookies based web analytical tool or software like Google Analytics. Over 55 per cent of all websites in the world run Google Analytics, giving Google a comfortable 81 per cent market […]
'Halal' Search Engine Launched for 'Safe' Internet Browsing
Last week, I came accross an intriguing article with the title : HALAL Search Engine Launched….and I kept on reading. The Search Engine targets the muslim e-community that surfs the World Wide Web and would come accross ‘haram content’, hence the name of ‘halal’. To clarify both terms, Halal is anything accepted by Shariah Islamic […]
Yahoo buys into Arabic search engine
Yahoo has announced it is to acquire Maktoob.com, the leading online community in the Arab world with more than 16.5 million unique users. This also means that Yahoo will acquire control of the original Arabic search engine – Al Araby.com. in their release, Yahoo gives various statistics justifying the acquisition. What they don’t say is […]